This is the first Louis Vuitton ad campaign which will run on cable and satellite TV channels and in movie theatres around the world! And this add will shows on ordinary people rather than celebrities. It's a 90-second spot that was shot in France, India, Japan and Spain. Slated to be released on February 15, 2008.
The Louis Vuitton ad aims to promote the brand itself, rather than a specific product. A Louis Vuitton bag makes only a fleeting appearance in the ad, which asks: “Where will life take you?”
“It is supposed to touch our clientele and viewers in ways that perhaps other media will not touch,” said Pietro Beccari, Louis Vuitton’s head of marketing. “This is a way to say Louis Vuitton is different. It is something ephemera but also something that stays.”
Well, what can you say about this ad campaign? For me, even though they don't have to advertise their brand name through media exposure, I guess LV had already established its name not only to those couture lover or celebrities out there but to those ordinary people as well.. Does this mean they'll going to lower down their price and can be affordable by ordinary people? Hmmmm..What do you think? I hope so.. =)
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